Marketers need new technology to enable omnichannel The research shows that too many personalization strategies. marketing teams are allowing ill-equipped tech stacks to dictate marketing A mere 7 percent strategies. By relying on MA, CRM, and said their current ABM platforms, marketers are restricting personalization themselves to focus only on accounts tools are exceeding % expectations. or personas on a single channel. As B2B 44 % teams prepare for the year ahead, they 7 must remember that their strategy should 71 percent said guide their tech stack decisions. their existing tools and analytics are at the early stages 44 percent admitted they of omnichannel don’t have the right tech personalization. stacks to enable cross- channel management of their personalization % strategies. 71