Precision Demand Marketing is needed to fill MarTech gaps and promote better personalization. As B2B buyers grow accustomed to receiving hyper-personalized B2C experiences, By moving beyond an account-based strategy and into PDM, marketers can deliver many are now expecting the same treatment in B2B. While the research shows buyer-based personalization at scale, help B2B organizations gain deeper insights that most marketers are just dipping their toes into the power of personalization, into prospective accounts and buyers, break through data silos, and better align their it’s encouraging to see that 62 percent are planning to ramp up their buyer-based teams in 2022 and beyond. When revenue teams relinquish control and move away strategies within the next six to 12 months. from marketing-driven and sales-driven approaches to align around a buyer-driven model, a precise personalized approach to marketing will quickly expand across their Marketers need to break down silos in their data, technology, and organizational organizations, delivering predictable results. structures, and then connect their strategies across channels to create a unified experience. They need to fix their data to more effectively apply and activate account, persona, and buyer-level insights. Furthermore, they should reassess their technology stacks, connect systems, and acquire technology that ensures omnichannel, automatic data governance and enables cross-channel targeting, activation, and measurement. With these changes, marketing teams can finally align through a single view of accounts, buying units, and buyers to orchestrate the personalized cross-channel experiences B2B buyers crave.