PRECISION DEMAND MARKETING STRATEGY Step Three: Connect Your Teams and Data to Orchestrate the Buyer Experience Questions to Ask Yourself and Your Team To take a precision demand approach to events, your marketing team must work closely with How well are your event, demand, and MOPs demand and marketing ops to develop a cohesive strategy that incorporates all channels and martech. Bring these teams together by getting them focused on the one journey that matters, teams working together? the buyer’s journey. Plot each event you’re doing as a stage in that journey. For first-party events, take control of the entire attendee management flow: pre-event Are you taking a cross functional approach to registration, on-site check-in, and post-event experience. reach the right buyers, wherever they are? For third-party events, use a universal event lead management solution such as Integrate. Avoid the challenges that hinder your ability to operate efficiently and quickly, including What more can you do to make your marketing inconsistent, antiquated and disconnected lead connection tools, reliance on the organizer for organization buyer-centric? lead data after the event, and manual scrubbing and lifting of spreadsheets post-event. Connected data is essential to bringing teams together around a single real time-view of the buyer. If digital and demand teams are missing data about a buyer, they don’t have a full picture of that buyer’s journey. To meet buyers where they are, with experiences and messaging that correspond to their level of readiness, your teams need a clear view of all accounts and prospects.