PRECISION DEMAND MARKETING STRATEGY Step Four: Govern Your Data to Ensure It’s Marketable and Compliant At any event, be ready to engage, capture, qualify, and connect interactions with buyers, so those buyers can then be activated across all channels. This enables you and your team to deliver the relevant personalized experiences that are at the heart of a Precision Demand strategy. In turn, that leads to the insights and reporting that demonstrate impact and event ROI. The quality of your data determines whether or not you can deliver that connected, personalized digital experience. Up to 40 percent of B2B prospect data records contain inaccurate information that makes the data unmarketable. That’s why it’s critical that all data from your virtual, hybrid, and in-person or first- and third-party events is governed to ensure standardization, validation, and compliance. Questions to Ask Yourself and Your Team How are you capturing information at your in-person events, virtual events, hybrid events, and webinars? How are you solving for speed to lead? How are you ensuring data quality and compliance before entry into your CRM?