PRECISION DEMAND MARKETING STRATEGY Questions to Ask Yourself and Your Team How are you creating digital touchpoints before and after events that are based on buyers’ levels of readiness? How are you ensuring you are capturing the context of any event interaction to determine buyer readiness? How can you leverage existing content and digital channels to create follow-up experiences in more channels than email? How are your prioritizing active in-market accounts and providing high-touch, near-real- time experiences?