Conclusion Marketers are evolving their omnichannel approach to break down internal silos and deliver the right message at the right time to B2B buyers. Marketers are moving from ad hoc, lead driven strategies to a comprehensive approach that’s efficient, deliberate, and customer-driven. Technology investments are front and center for marketers in 2021, enabling them to overcome challenges in data, orchestration, and reporting. A new category is emerging, Precision Demand Marketing. Within it, a Demand Acceleration platform gives Marketers the capabilities they need to adapt to changing buyers as well as the flexibility to thrive in dynamic market conditions. Create a relevant and proven marketing strategy for driving revenue in 2021 by connecting with the right buyers at the right time and place. PRECISION DEMAND MARKETING STRATEGY Where Business Starts VIEW WEBINAR