P — 21 Integrate.com Where Business Starts PRECISION DEMAND MARKETING STRATEGY When you map your current data, tools, and technology with each stage of the buyer’s journey, you will quickly discover if and where you have gaps. For example, let’s look at data. To meet today’s buyer where they are and deliver the right message and the right time across all channels, you need to be able to effectively capture, track, and pass data from one stage of the buyer’s journey to the next. That data needs to be accurate, marketable, and compliant, and the process for passing it must also be scalable. If there’s a gap at any one point, your ability to successfully market to your prospect falters. Here’s how we align our tech stack to the buyer’s journey here at Integrate. As you can see, we’re able to leverage technology to meet our buyers and accounts no matter where they are on their journey.