About the Survey Integrate commissioned Spiceworks Ziff Davis to conduct a survey in November 2020. This survey targeted 101 marketing professionals, including directors, managers, and executives. The study’s goal was to gain insight into their marketing strategies for 2021, including their top challenges, and their technology plans for the next year. PRECISION DEMAND MARKETING STRATEGY 1. CSO Update: The New B2B Buying Journey and Its Implication for Sales,” Gartner, Inc, 2020. 2. McKinsey Study Harrison, Liz, et al. “How B2B Sales Have Changed during COVID-19 | McKinsey.” McKinsey & Company, 14 July 2020, https://www.mckinsey.com/businessfunctions/marketing-and- sales/our-insights/how-b2b-sales-havechanged-during-covid-19. 3. “The Lead Response Management Study,” InsideSales.Com, http://www.leadresponsemanagement.org/lrm_study. Accessed 9 Nov. 2020. References Where Business Starts