Without a connected, single view of How are you using Intel, psychographic, prospective accounts and buyers, technographic, firmographic, PIL and behavioral marketers are forced to rely on less insight data? mature personalization strategies, 37 percent said they such as account- and persona-level are incorporating behavioral insights data, rather than behavioral insights. on key buyers into That’s why, when asked about their their personalization biggest challenges in moving toward a % strategies. personalized approach, 61 percent cited 53 37% siloed data. 53 percent said they use this data to figure % out which personas 57 to target. 57 percent said they are currently utilizing personalization data to determine which accounts to prioritize for ABM.