Breaking data out of silos will enable marketing teams to fuse intent, psychographic, technographic, firmographic, PIL, and behavioral insights and apply them to accounts, buying committees, and individual buyers. In short, it will give them a clear understanding of what buyers are really interested in. Siloed data is preventing B2B teams from providing customized offers that could help convert prospects into customers 94% 93% 92% 92% 90% Said siloed Unable to create a Challenged by Said they lack Struggle with information was unified view of the inaccurate or omnichannel inaccurate or a top issue. buyer. incomplete data personalization incomplete data on accounts. experience. on buyers.