PRECISION DEMAND MARKETING STRATEGY Marketers today are bringing events into the fold with their other channels for the truly omnichannel, buyer-driven and connected strategy that today’s evolved buyers’ process commands. Success isn’t collecting as many leads as possible. The key is combining the power of in-person events and the reach and breadth of digital into a dynamic, omnichannel, integrated experience. — Stephanie Swinyer Sr. Director, Revenue Marketing at Integrate