PRECISION DEMAND MARKETING STRATEGY Step One: Target the Right Buyers or Accounts with Personalized Experiences As in-person events return, they need to be planned and executed as one touchpoint Questions to Ask Yourself and Your Team in a connected experience. Think of them as a single element in a continuous, interactive conversation with buyers. How are you connecting your in-person events, Prior to any event, work with your sales team to develop a game plan. Identify and target hybrid events, virtual events, and webinars to the your key buyers and accounts across channels. Use that plan to drive attendance to your rest of your omnichannel digital strategy in order to first-party events and engagement at third-party events and to follow up with relevant digital experiences, post event. deliver a consistent, connected experience pre- or post-event? Remember. It’s no longer enough to upload a list of leads to Marketo and call it a day. You need to meet buyers where they are, with multi-channel campaigns. Use digital advertising (banner ads, social ads, and paid search) and content syndication before and after every event to What are you doing to deliver more personalized connect with today’s digitally smart buyers. experiences to target accounts and buyers? How are you using digital channels to get greater Infographic Social Webinar Syndicated Whitepaper Product Ad Resource Video Tour longevity out of your virtual event content? Are you leveraging digital channels to their full potential to increase attendance and engagement at your first-party events? Webinar Whitepaper 3rd Party Webinar Targeted Website Ad