Today, marketers remain focused on optimizing strategy and technology that connect and convert buyers with precision. They continue to implement digital and demand programs that identify buyers and meet them where they are and when they want to engage. In an omnichannel environment, marketers are searching for solutions to help connect siloed marketing channels, disparate data, and systems. While budgets and growth targets are increasing, they continue to be expected to defend their spend with a collective view of how channels perform. P — 5 Integrate.com Where Business Starts Challenged to convert leads to revenue, marketing leaders are orchestrating omnichannel revenue programs on a strong foundation of data quality. They’re adapting to a competitive, dynamic business environment by investing in flexible solutions. Those solutions give them the agility to connect with B2B prospects at speed and scale. Ultimately, the success of 2021 marketing strategies will be determined by how marketers approach their marketing data, technology, and process challenges. To provide the speed, precision, and visibility necessary to drive pipeline and revenue in 2021, those marketers will need superior technology and support. PRECISION DEMAND MARKETING STRATEGY