P — 4 Integrate.com PRECISION DEMAND MARKETING STRATEGY Industry 50 % 25 % 17 % 9 % IT Services Software Hardware Distributor Employee Size Role 73 % 53 % 5,000+ Director / Manager 1,000 – 4,999 VP+ 27 % 47 % Where Business Starts Survey Overview Marketing Functions 55 % 28 % 10 % 7 % Digital marketing Marketing strategy/leadership Marketing operations Demand generation