P — 3 Integrate.com Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for success in a volatile marketplace. Integrate hired Spiceworks Ziff Davis to conduct an online survey of 101 digital marketing, demand generation, and marketing operations leaders at enterprise B2B technology companies. The objective: Gain insights into the changing approaches these leaders are taking, evaluate and understand their most critical challenges, and learn more about how they plan to use technology to drive revenue. Where Business Starts