My team is achieving its marketing goals with our Today’s B2B buyers rely on a multitude of digital channels to current personalization strategy research purchasing decisions. As sales’ role shrinks in the face of self-service buying, the responsibility for connecting with buyers has shifted. 52% Marketers must deliver connected, personalized, and multichannel buyer journeys that reach prospects where Somewhat agree they are, right when they’re ready to buy. But too many B2B marketing teams aren’t structured to do so. As a result, % prospects and clients are the unfortunate recipients of 23 unwanted, intrusive, and irrelevant content rather than the Neutral personalized, meaningful vendor interactions they seek. B2B buyers are consumers at heart. They have a low 12% tolerance for poor digital interactions. If marketers aren’t Strongly agree driving conversations, we’re driving disconnections. And it’s costing millions. 10% Somewhat disagree % 2 Disagree