Our current tech stack has enabled the orchestration Moving to personalization requires a of our personalization strategy closely integrated tech stack through which teams can connect each buyer’s journey across channels, identify known 42% and unknown accounts and buyers, and Somewhat agree engage with those showing intent. But fragmented technology continues to 25% plague most B2B organizations. More than Neutral 80 percent of marketers don’t believe their tech stacks have enabled orchestration of % personalization strategies. 18 Strongly agree % 11 Somewhat disagree % 4 Disagree