Despite the challenges, there’s hope. How soon do you think your organization More and more marketers now see the will be able to execute scalable buyer-level value of moving toward buyer-level personalization programs? personalization and are planning to ramp up their efforts in the coming months. 40% Among the respondents, 22 percent said they plan to prioritize buyer-level Prioritized for the next 12 months personalization strategies over the next six months. 27% Prioritized in the next 2-5 years 22% Prioritized for the next six months % 11 Not a priority