PDM empowers marketers to meet the What’s holding marketers back from personalization? challenges of this new world. But to reach this level of marketing maturity, B2B 30 percent said teams must first address gaps in their their personalization processes. That means tearing down the strategy is siloed per tool. walls between teams, technology, and data––walls that prevent communication % % and cross-channel insights and lead to 51 30 72 percent said their disjointed, impersonal programs with efforts are siloed per tactic or limited to one disappointing conversion rates. or a few channels. 51 percent said their biggest challenge to moving toward a personalized approach is a % disconnect between how 72 teams build and execute strategies.