PRECISION DEMAND MARKETING STRATEGY The Keys to Success With buyers spending 83 percent to 95 percent of their Watch “Integrate Live for Precision Events.” journeys conducting self-service digital research, the burden for creating and delivering the meaningful experiences that buyers want has shifted from sales to your marketing team. In the new-buyer driven landscape, events across all formats will continue to play a crucial role in in your success. But remember, each event is only one of dozens of touchpoints that you and your team must deliver to buyers. Pre- and post-event emails are no longer enough. The way B2B buyers purchase has changed forever. To meet buyers’ expectations and capture their attention before your competitors do, it’s WATCH NOW vital that you provide a journey that is personalized, unique, and engaging. Learn more about how you can create this kind of event journey.