For B2B marketers, the days of intrusive sales calls, irrelevant display ads, spammy LinkedIn requests, and broad-brush marketing are over. Today’s buyers expect personalization at every stage of their journey, across every channel. The stakes are high, as the Read the report and get powerful insights into: digital age has placed buyers firmly in the driver’s seat. To break through crowded channels and convert prospects into buyers, B2B The top issues preventing B2B teams from executing teams must deliver next-level personalization that speaks directly personalized, buyer-centric approaches. to a buyer’s pain points, needs, and business goals. How marketers can tear down the walls that prevent teams But new research shows many organizations are still stuck in the past and have yet to adjust their marketing tactics to deliver the from working across channels. personal touch that today’s buyers crave. According to the survey, only 20 percent of marketers personalize their strategies and tactics The importance of maintaining a healthy, connected for buyers. It should come as no surprise then that only 12 percent database to gain an accurate view of prospective buyers said their teams are hitting their marketing goals with their current and accounts. personalization strategies. Why it’s time for B2B teams to rethink their tech stacks. This report examines where marketers are falling short on their personalization efforts and explores the emergence of Precision Demand Marketing (PDM), a new approach that delivers buyers the relevant information they need, right where and when they need it.