P — 18 Integrate.com All buyers move through a variety of demand channels and touchpoints as they complete the purchase process. A Precision Demand approach takes into consideration every touchpoint on every channel, then adjusts content to more effectively influence the purchase decision. It is critical to invest in a technology that eliminates siloes and allows this approach to work. 2021 Marketing Budgets Prioritize Technology Investments Where Business Starts Many marketers will be better funded in 2021, with 48% receiving budget increases. Most are looking to address gaps in their tech stacks. More than half plan to increase their technology spends. Technology represents the greatest increase and portion of overall budgets in 2021. PRECISION DEMAND MARKETING STRATEGY of marketers are increasing their spend on technology in 2021 of marketers technology budgets are at least 50% larger in 2021 51 % 19 % Webinar Syndicated Resource Whitepaper Product Video Tour Social Ad 3rd Party Website Webinar Targeted Ad Whitepaper Product Video Tour Webinar Infographic Customer Case Study Syndicated Resource