P — 12 Integrate.com More than half of orgs are using a combo of automatic and manual processes when managing their leads 5 6 % 29 % 1 5 % Leads route automatically from display, social, search, and web. Event, webinar, and third-party leads are routed using manual processes. Checking and ensuring marketability, compliance, and validity is a manual process in both cases. Different roles and marketing functions agree on how leads are managed Compliant, marketable, and validated leads flow in real time automatically from every single channel including webinars, third parties, and content syndication partners. We mostly rely on manual processes for lead routing from all of our channels. Depending on the channel it can take several days or weeks to route leads. Checking marketability, compliance, and validity of leads is a manual process. HOW ORGS ARE MANAGING THEIR LEADS Where Business Starts PRECISION DEMAND MARKETING STRATEGY