P — 15 Integrate.com In 2021, the focus is on delivering self-service digital experiences to in-market B2B buyers via their preferred channels. To meet demand, marketers are continuing to invest significantly in digital channels. Top Five Channels In 2021 Where Business Starts Precision Demand Strategy in Action: How to Engage In Market Account and Buyers in 2021 A Precision Demand approach enables marketers to engage accounts, buying committees, and individual buyers via all the tools in their arsenal: account-based marketing, content syndication, virtual events/webinars, social media marketing, and PPC. For example, you can combine ABM with content syndication and social media, target accounts with awareness-level ABM display ads, connect with buying committees at engaged accounts with consideration stage content via syndication, and then target individual buyers with conversion-stage social media ads. The options are virtually endless. To successfully implement this approach, you need clean, accurate, compliant data from each demand channel in real time. That provides the intelligence for the next step, which would focus activity on every channel around the Ideal Customer Profile (ICP). With the right data coming in from all demand channels, you can orchestrate channels, technology, and strategy to connect with buyers more effectively. ABM SEM/PPC Virtual Events and Webinars Content Syndication Social Media Marketing 85 % 85 % 83 % 83 % 83 % PRECISION DEMAND MARKETING STRATEGY