The Power of Unity For more information, please visit integrate.com/contact © 2019 Integrate Inc. B2B Display Advertising: Find, Nurture, and Harvest. ‒ Conclusion Hopefully, the information provided here will serve as an excellent foundation on which you can begin to develop an engaging, dynamic and highly effective web presence. We look forward to introducing several new B2B marketing concepts to you in our next publication! • Job title - If you have discovered the specific job title of a B2B buyer through a contact form, you can integrate this into a targeted ad. • Industry - By adopting the lingo and language of a B2B buyer’s industry, your ad will appear more relevant and personalized. • Company - Find a way to link the purchase of your product/service to your buyer’s specific industry. This almost always guarantees a higher click-through rate. • Solutions - If you have a rough idea of why a client is seeking out your products, you can show them exactly how they can use it to achieve their desired goals. Displaying an effective solution to a prospective is a powerful tool for online advertisers.